Our Team

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Flavien Serra

As Founder and Director of DTL Sourcing, our mother company based in Hong Kong and Asia.
 Flavien brings over 15 years of expertise in exporting high-quality Chinese products at competitive prices to global markets.

A seasoned expert in international trade, negotiations, and cross-cultural business between East and West, Flavien is bilingual in French and English, with working knowledge of Spanish, Mandarin, and Cantonese—an asset in navigating the complexities of merchandise in Asia.

With deep roots in Chinese business culture and a sharp eye for value, he serves clients across Australia, Canada, the UAE, and beyond.

Angel Chan

Angel brings a rich blend of international experience and cultural fluency to the world of merchandising. With a background spanning global retail, sourcing, and brand development, she leverages her deep understanding of both Western and Asian markets to help clients position their products with precision and impact.

Her multilingual in Mandarin, Cantonese and English and intuitive grasp of consumer behaviors allow her to bridge gaps between strategy and execution—ensuring that every product not only meets quality standards but resonates with its target audience.

Angel’s collaborative spirit and sharp business acumen make her a trusted partner in delivering value-driven, market-ready solution

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Asli Berberoglu Vignal

Asli Vignal

Passionate people-centric approaches, Asli is committed to making processes seamless and efficient while delivering exceptional service to clients. She thrives on simplifying complexities, fostering meaningful connections, and ensuring that businesses operate with agility and client focus in an ever-evolving marketplace.

Asli is a globally experienced professional who has lived and worked across North America, Europe, the Middle East, Asia, and Australia. Her extensive corporate background has given her a deep understanding of diverse markets and the unique ways of working across regions. Passionate about making things easier for others, Asli is committed to delivering exceptional service to clients. She thrives on fostering people-centric approaches that prioritize meaningful connections, cultural adaptability, and operational excellence. Her ability to bridge different perspectives ensures that businesses can navigate complex challenges while creating seamless and impactful solutions for their clients

Asli is fluent in English and Turkish.

Alexandre Martinez

A hybrid professional in business development and operational strategy, Alexandre combines a client-centered approach with a strong ability to turn market opportunities into sustainable growth drivers. With experience across Asia and Europe, he is involved in client portfolio development, product sourcing, international negotiation, margin optimization, and the management of strategic projects.

Results-oriented, he stands out for his ability to understand client needs, anticipate market trends, and implement practical, value-generating solutions. Comfortable in multicultural and fast-paced environments, Alexandre is driven by commercial performance and the development of long-term partnerships.

With an entrepreneurial mindset and strategic vision, he brings together operational rigor, strong negotiation skills, and a results-focused approach to support companies in their expansion across international markets.

Our specialism

We specialize in a wide range of merchandising solutions:

But we don’t stop there. If you have a unique idea or a niche requirement, we’re ready to explore it with you. Our creative team thrives on pushing boundaries and crafting custom solutions that go beyond the expected.

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New products

Discover the latest design trends that are turning heads and driving sales. From AI-inspired graphics to nostalgic throwbacks, explore what’s making waves in the world of merchandise.
Stay ahead of the curve with trending merch styles that blend creativity, culture, and consumer appeal.
Explore the freshest looks in branded merchandise—where innovation meets irresistible design.
See what’s capturing attention : colour trend, personalized pieces, and sustainable statements.
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